Search engines are the lifeblood of traffic online. If the search term a potential client enters into their search tool doesn’t come back with your information, you don’t exist. Learn the best way to place yourself at the top of the list.
1. A search term that users type into a search tool are referred to as keywords. Your first goal when optimizing your site for specific terms is to make a list of the main topics on your site that you want to be up front and center. Don’t make the mistake of assuming that you should go for the most generic of terms; you will be lost in the masses of every site in the world that is trying to receive traffic for that term. Your best choices for keywords will be terms on your specific page that are less popular. This will allow you to be in the ranking competition with far fewer sites.
2. The titles that you choose for your page articles serve multiple purposes. Choose them carefully. You want a title that draws the interest of your potential customers but you also want key terms to be included in the title. Search engines use the terms in your title to determine placement in the search rankings. When deciding between a competitor’s title that has a specific term in their page title and your own page title that doesn’t have the term, your page will likely lose out in the ranking process.
There are many other factors that are involved in this scenario, but a good rule of thumb is to have your targeted keywords included in your title to give you that little extra bump.
3. When creating your page text, or article, the words that you use on that page will be the terms that a search engine sees. Be sure to use various forms of the main term you are targeting. For example, if you want people to find you through the phrase “best dog breeds”, then you would want to sprinkle your article with similar terminology such as “best breeds of dogs”, “top dog breeds”, etc. Don’t stuff your post with terms that are redundant and meaningless. Just keep in mind when crafting your article that, although you want to create the best material for your customer, you also have to make necessary adjustments to help the search engines know what to rank your page for so that your customers can actually find you.
Following all of the above suggestions will still not be enough to get you to the most visible spots on the search rankings. A search engine optimized page entails numerous different factors. Added to the SEO that you will need to learn about, you will also be well-served to learn back-linking and social traffic methods that will help move your site further up the rankings of the search engines.